de sladerij

  • Logo
    Visual Identity

  • Client: De Sladerij
    Interior: Simone Pullens, Aces of Space
    Photography: Renaat Nijs

Nothing so yum as a healthy breakfast or lunch filled with nature, made with love at De Sladerij. We came up with a name from the wordplay on 'Slagerij' (Dutch for 'butcher') and 'Sla' or 'Sladerij' which is the translation for 'stem lettuce'. The interior was designed with subtle elements of a traditional butchery (such as the white kitchen tiles, wood, meat hooks and neon light) combined with a good splash of vintage and new furniture. To give the brand more character we mainly use modernist typography next to handwritten lettering, perfect for communicating the salad, soup, dessert or drink of the day. Furthermore I've been doing all art direction, web design, packaging and posters.

Food is the ingredient that binds us together
Tasty healthy food and pure cosiness feels like coming home
Being present online is what gains credibility and attracts customers. A functional website and active social media accounts are key tools to build your audience. They're not only the best places to showcase your brand, but also where you communicate and interact with the customer. Any time, any day.
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Taking time to discover the flavours of crispy fresh dishes, with or without a good piece of meat or cheese.
Custom typography for terrace mural and events.

De Sladerij is aware of what is in their dishes and use pure, refined ingredients without preservatives.
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